Communications
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What type of Hallmark Christmas movie viewer are you?
Participants were asked to sort through a group of statements based on the question: ‘Why I love Hallmark Christmas movies?’ The results revealed three factors or groups of like-minded thinkers, the Season’s Greeters, the Rudolphs, and the Carolers.
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The secret ingredient of organizational long-term success? Adapt to public expectations, says new BYU research
When an organization’s mission or actions are out of line with what people who have a stake in that organization expect, the legitimacy of the organization is called into question. This lack of legitimacy causes an organization’s stakeholders to perceive it as self-centered and untrustworthy.
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Which type of online sports fan are you: tailgater, trivia seeker or bandwagon fan?
Recent research from BYU communications professors found the reason many fans get online to read and post about their favorite sports team tells a lot about the type of fan they are.
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Daily Universe takes top national award
BYU's newspaper took the first-place general excellence award in the National Newspaper Association’s 2018 Better Newspaper Contest. The Universe received nine other national awards and 17 state awards in journalism.
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AdLab takes best in show for 'One More Giant Leap'
For the second consecutive year, students from BYU’s AdLab have won best in show at the country's largest advertising competition.
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Digital lab lands students major clients
BYU's new digitial and social media agency has students completing real-world work for such clients as Pepsi Co. and Subaru.
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Life-saving NeoLife Ventilator ready for FDA approval
A life-saving ventilator designed to help newborns in developing nations is headed for FDA approval, thanks to a team of BYU students and recent graduates.
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AdLab students win international prize and garner praise from top industry publications
With a video one judge called "so genius," BYU students beat out 500 other submissions to nab top prize at the ANDY awards.
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