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Communications

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The secret ingredient of organizational long-term success? Adapt to public expectations, says new BYU research

October 11, 2021
When an organization’s mission or actions are out of line with what people who have a stake in that organization expect, the legitimacy of the organization is called into question. This lack of legitimacy causes an organization’s stakeholders to perceive it as self-centered and untrustworthy.
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Which type of online sports fan are you: tailgater, trivia seeker or bandwagon fan?

By Sara Jane Aubrey
December 16, 2019
Recent research from BYU communications professors found the reason many fans get online to read and post about their favorite sports team tells a lot about the type of fan they are.
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Daily Universe takes top national award

July 12, 2018
BYU's newspaper took the first-place general excellence award in the National Newspaper Association’s 2018 Better Newspaper Contest. The Universe received nine other national awards and 17 state awards in journalism.

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AdLab takes best in show for 'One More Giant Leap'

June 15, 2018
For the second consecutive year, students from BYU’s AdLab have won best in show at the country's largest advertising competition.

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Digital lab lands students major clients

May 20, 2018
BYU's new digitial and social media agency has students completing real-world work for such clients as Pepsi Co. and Subaru.

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Life-saving NeoLife Ventilator ready for FDA approval

May 01, 2018
A life-saving ventilator designed to help newborns in developing nations is headed for FDA approval, thanks to a team of BYU students and recent graduates.

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AdLab students win international prize and garner praise from top industry publications

March 21, 2018
With a video one judge called "so genius," BYU students beat out 500 other submissions to nab top prize at the ANDY awards.

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