Thanks to its passionate student body, faculty, alumni and friends, BYU finds itself ranked No. 6 in the nation among universities for social media engagement.
The ranking comes from a recent Higher Ed Social Media Engagement Report, which ranks universities each year based on engagement with their followers — likes, retweets, comments, shares, etc.
BYU is one of only two universities to have ranked in the top 10 each of the past three years. In platform specifics, BYU's Twitter comes in at No. 2 in the country for engagement. Facebook is No. 15. Instagram is No. 70.
Here are a few of the most engaging BYU posts from the past year
Ranking tweets always do well, but being No. 1 on this list from Forbes did especially well.
NEW: According to Forbes, BYU is the No. 1 value in the US, providing the best return on investment in the nation.
— BYU (@BYU) April 30, 2019
The complete Top 10:
1️⃣ @BYU 👊
2. Princeton
3. UC Irvine
4. UCLA
5. UC Berkeley
6. Stanford
7. Harvard
8. Amherst
9. CUNY
10. Washingtonhttps://t.co/Ma2xiwIJOg
Twitter has also been an effective tool in sharing important campus information and addressing current issues.
We’ve seen the conversations this week about the Honor Code Office. We love our students and alums and how much they care about BYU. These messages are leading to constructive dialogue between students and the leadership of the Honor Code Office.
— BYU (@BYU) April 4, 2019
Twitter can also be a place to have some fun. This meme-adoption certainly got some likes ... and created some interesting conversation.
We
— BYU (@BYU) February 1, 2019
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
want you to stop saying BYU Provo
#BYUHalloween is always a big day on social media. This year especially so, with this tweet of a costumed BYU athletic director Tom Holmoe being retweeted by many national sports writers and outlets.
Consistently the best-costumed athletic director in all the land, @TomHolmoe knocks it out of the park once again this year. #BYUHalloween
— BYU (@BYU) October 31, 2018
📷 @BYUphoto pic.twitter.com/gYrluYut51
On Facebook, this video was posted after the data was analyzed, but you might be interested to know that since it was posted on May. 29, it has had at least a comment per day for 83 consecutive days, as of when this rundown has been posted. This is the longest such streak in BYU social media history. The video has 3.7 million views and a reach of nearly 9 million.
Beating the No. 6 team in the country doesn't hurt engagement.
This research video got a lot of views and shares.
On Instagram, the Freshman Y photo each year is always engaging.
Beyond what's posted in the feed, the majority of engagement on the BYU Instagram account, along with the majority of focus and strategy, happens within the story. This story on respect is the most engaging story ever posted from the account.
There were 59 Instagram story takeovers last year. These were the three most engaging takeovers.
a
