Thanks to its passionate student body, faculty, alumni and friends, BYU is ranked No. 10 in the nation among universities for social media engagement.
The ranking comes from a recent Higher Ed Social Media Engagement Report, which ranks universities each year based on engagement with their followers — likes, retweets, comments, shares, direct messages, etc. — on the universities' main social media accounts.
BYU is one of only two universities to have ranked in the top 10 each of the past four years. In platform specifics, BYU's Twitter comes in at No. 3 in the country for engagement, dropping one spot from last year. Instagram is No. 3, jumping 67 spots from last year. Facebook is No. 75, dropping 60 spots from last year.
Here's some of the most engaging content from BYU's main institutional accounts over the past year:
The announcement that President Nelson would be speaking at a devotional on campus was the highest-engaging Instagram post of the year.
View this post on Instagram
Just announced: President Nelson will be our #BYUDevo speaker next Tuesday at 11 a.m. We are so thankful that amid his many travels throughout the world, he has made it a priority to be at our university for this special event. Please put this on your calendars and make it a priority to join us in the Marriott Center. #BYU 📷 @byuphoto
Both last year's football and basketball seasons provided thrilling moments, and thanks to BYU Photo's wireless workflow, we were able to get photos up on Instagram to celebrate almost instantly after big wins.
This important video with President Worthen, helping our campus transition to remote learning last March with a powerful message of community is our most-watched IGTV video ever.
This video introducing three new CAPS counselors with mental health tips was another highly-viewed IGTV video from last year.
Our #MyViewFromBYU Instagram story takeover series continued to grow and evolve and showcase a myriad of BYU experiences. Our most-viewed takeover of the past year was this incredible journey with Tiny Art Show.
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In this #MyViewFromBYU takeover, McKay gives you a tiny glimpse into her journey from a BYU student who didn’t quite know what she wanted to do with her degree to a fulfilled high school teacher, community volunteer and tiny art aficionado. Watch her share her back story and display some of her very own BYU-related tiny art. #BYU @tinyartshow
On Twitter, our account has served as a key informational source for our community. Many of our most engaging tweets of the past year had to do with breaking news and urgent information.
Coronavirus (COVID-19) Update: Consistent with the CES guidelines issued last night, Brigham Young University has made the following decisions. Classes on March 13, 16 & 17 are canceled. All courses at BYU & its Salt Lake Center, will resume March 18 through remote instruction.— BYU (@BYU) March 12, 2020
Twitter also continues to be an important source of BYU news. Ranking news gets some of the most engagement.
On Facebook, high-quality video that features important projects and research from throughout the BYU community continues to be our most-engaging content there.