Skip to main content
Intellect

New business book shows cheaters lose, the honest win

CEO of Dell, Massachusetts' Governor Among Authors

At a time when public confidence in business is at a low ebb, Brigham Young University's Marriott School of Management has released a new book that shows integrity and success are not contradictory in the business world but complementary.

Featuring compelling speeches at BYU by top CEOs and educators, the book "Business with Integrity" inspires readers to keep the bottom line in proper perspective and to conduct business with honesty and character. It answers tough questions like: What does a company do when it stumbles upon the marketing plan of one of its toughest competitors? Why does a woman start embezzling funds from her firm after 34 honest years? How does a young father react when he realizes he forgot to report his taxable income from a private consulting project?

Each chapter contains real-life experiences highlighting the vital role of integrity as shared by prominent business leaders like Kevin B. Rollins of Dell, John E. Pepper formerly of Procter & Gamble, Massachusetts Gov. Mitt Romney, Sheri Dew of Deseret Book Co., Mark H. Willes, formerly of Times Mirror Co., Jon M. Huntsman Sr. of Huntsman Chemical Corp. and William H. Child of R.C. Willey Home Furnishings, among others. Distinguished educators also share thoughts on how to ethically conduct business in the modern age.

"In a world where the media focuses our attention on daily breaches of honesty, this book offers positive examples from the lives of everyday people and business leaders who placed integrity above quick gains," says Richard Marriott, chairman of Host Marriott Corp.

With a foreword by organizational strategy expert and international best-selling author Stephen R. Covey, the book has its genesis in the dramatic fallout from the accounting scandals that ushered in this century.

"This book is a welcome source of inspiration for restoring trust," says Nolan D. Archibald, chairman and CEO of the Black & Decker Corporation. "The engaging stories and wise counsel found here remind us that gaining and keeping trust is fundamental to leadership."

The hardcover book is edited by J. Melody Murdock and Joseph D. Ogden, published by BYU Press and available through Deseret Book and the BYU Bookstore.

BusinessIntegrity-h.jpg

Read More From

Related Articles

data-content-type="article"

Forum: The science of the beloved community: The psychological genius of nonviolence

January 25, 2022
Shankar Vedantam, journalist, writer and previous NPR social science correspondent, delivered the forum address to campus on Tuesday. He discussed the psychological reasons behind the success of Mahatma Gandhi and Martin Luther King Jr.’s nonviolence campaigns.
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment= overrideCardHideSection=false overrideCardHideByline=false overrideCardHideDescription=false overridebuttonBgColor= overrideButtonText= overrideTextAlignment=
data-content-type="article"

Teaching kids about money pays off — in finances and relationships, BYU study shows

January 13, 2022
A new study from BYU discovered that children who learn proper money management behavior from their parents have more fulfilling relationships with their significant others in young adulthood.
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment= overrideCardHideSection=false overrideCardHideByline=false overrideCardHideDescription=false overridebuttonBgColor= overrideButtonText= overrideTextAlignment=
data-content-type="article"

BYU researchers sequenced the quinoa genome. Now they’re introducing hybrids of the crop to developing nations

January 11, 2022
As soils across the world become less fertile and more desert-like due to climate change, it’s getting harder for farmers, especially those in developing nations, to grow basic life-preserving crops such as corn, wheat and rice.
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment= overrideCardHideSection=false overrideCardHideByline=false overrideCardHideDescription=false overridebuttonBgColor= overrideButtonText= overrideTextAlignment=
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment= overrideCardHideSection=false overrideCardHideByline=false overrideCardHideDescription=false overridebuttonBgColor= overrideButtonText=