You've heard of the Golden Globes, but what about the Golden Hashtags? The BYU University Communications team hosted the third annual BYU Social Media Awards, an event to recognize BYU departments and affiliated organizations for their savvy online efforts.
To compete for a Golden Hashtag, social media managers from across BYU submitted entries in a variety of categories, judged by Todd Hollingshead, Joe Hadfield and Jon McBride.
Congratulations to this year's winners. See all the winning entries on the BYU Social Media Awards Tumblr - the collection includes humorous, inspiring and fascinating posts from a range of social media platforms and provides an insider's look at the best of BYU.
2015 Golden Hashtag Winners
Best of Show:
BYU Athletics - #BYU50 merchandise giveaway
#Politician: Best Social Media Campaign
BYU OneStop - #OneStopHelp real-time poweraid giveaway
Runner-Up... BYU Store - The BYU Bestival scavenger hunt
#EveryMemberAMissionary: Best Mission-Oriented Post
BYU Magazine - Posts with mission-focused quotes
BYU College of Nursing - Interview with Stacie Hunsaker
#Inov8ter: Best Social Innovation
BYUStore - GoogleMaps and Google+ integration
Runner-up... Harold B. Lee Library - Spotify study playlists
#ZiggyAnsah: Most Improved Social Media Presence
BYU Independent Study - driving traffic with Pinterest and Blogger
Runner-up... BYU Continuing Education - Summer of 10,000 likes
#ArmTwister: Most Persuasive Content
BYUStore - #BYUStoreGo's Harry Potter events
#Reporter: Best Creation/Use of Social Media Reports
BYUStore - Keeping up with analytics and showing them to bosses
#EverythingIsAwesome: Most Epic Post
BYU Magazine - Life Flight: An Aerial Tour of BYU's New Life Sciences Building video
BYU Licensing and Trademark - Ugly Christmas sweater giveaway
#CarillonBelltower: Best Use of Timing in a Post
Harold B. Lee Library - Literary Tinder accounts on Valentines Day
Runner-up... BYU Magazine - Memorial Day video post
#Zoobie: Best Reference to BYU Culture
BYUStore - "Future Spouse on Aisle 2" post
Runner-up... BYU Magazine - BYU statue quiz
#HunterGatherer: Best Content Curation
BYU Museum of Art - the Carl Bloch exhibit and Easter curation
#PowertothePeople: Best Use of User-generated Content
BYU Grad Studies - New Grad Info Fair selfie booth
Runner-up... EFY - I Believe in Christ crowdsourced music video
#DiamondRing: Best Engagement With Your Followers
BYU Admissions - Responding to delayed admission notices
Runner-up... Harold B. Lee Library - Plot lines of classic vooks using emojis
#ComebackKid: Best Response to a Comment Addressed to Your Brand
Harold B. Lee Library - for a tasty response to a wifi outage
#NewSpice: Best Use of Humor
BYUtv - Scott Sterling
Runner-up... Harold B. Lee Library - BYU student sleeping re-tweet