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Intellect

BYU public relations students place second at national case study competition

Public relations students from the Department of Communications at Brigham Young University finished second in the Arthur W. Page Society Case Study Competition in the communications/journalism schools category.

Students Allison Fors, Brandie Gonzalez, Elizabeth Hawkins and Brittney McLaws, along with faculty adviser Brad Rawlins contributed to the BYU case study titled, "Boeing Co.: Government Contracts and Conflicts of Interest." The case shows the tension in business between successful competition and ethical integrity.

"Taking second place in the case study competition is a great honor, but it is also just one highlight of the experience," said McLaws, who worked on the case. "Getting to the heart of public relations issues at Boeing was an eye-opening and highly valuable educational experience. I hope to use insights and knowledge from what we learned and discovered in the case study in my future career."

BYU finished behind the University of Missouri School of Journalism, which focused its study on Fortune 500 Company Procter & Gamble. Michigan State University rounded out the third spot with its study of the Korea Food and Drug Administration.

The winner was selected from among 42 entries, nearly evenly divided between business schools (22 entries) and communications/journalism schools (20 entries). The total submissions represent a 13 percent increase over last year's competition and included entries from Australia, Canada, Singapore and Turkey, as well as the United States.

Judges for the 2005 competition included high-end management representatives from companies such as Bank of America, Nextel, The Bank of New York, The Brunswick Group, GMAC, Fleishman-Hillard, and co-sponsor Institute of Public Relations.

For more information go to: awpagesociety.com/newsroom/2005cases.asp.

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