Jane Clayson of CBS News, the creative director of Ogilvy & Mather in New York, and the communications director of Boeing’s Homeland Security Division headline a group of lecturers who will visit the Brigham Young University campus Feb. 23 through Feb. 27 for the second annual Communications Week.
BYU alumni in various fields of communications, as well as other professionals from around the country, will give keynote addresses during the week, sponsored by the BYU Communications Department.
Each day of the week will have a different emphasis related to the communications field.
Monday, Feb. 23, will be broadcast day. Jane Clayson, CBS News reporter and BYU alumna, will give a lecture titled “The 10 Most Important Lessons I’ve Learned Out in the World” at 10 a.m. in the Varsity Theater in the Wilkinson Student Center.
Clayson will also conduct a question-and-answer session at 3 p.m. in 1080 Harold B. Lee Library.
On Tuesday, Feb. 24, Fernando Vivanco, director of communications for Boeing’s Homeland Security Division and BYU alumnus, will discuss “Communicating Risk, Building Confidence” at 10 a.m. in 1080 Lee Library as part of public relations day.
Three events will be held as part of marketing/advertising day Wednesday, Feb. 25. Kevin Kelly, creative director of Ogilvy & Mather in New York, one of the largest marketing communications networks in the world, will speak on “Communicating Peer-to-Peer: How BYU Student Work is Becoming a National Anti-Drug Campaign” at 1 p.m. in 1080 Lee Library.
Kelly has worked as a mentor to advertising students in helping develop an advertising campaign for the Office of National Drug Control Policy.
Gary Dixon, president of The Foundation for a Better Life, will discuss “Communicating Positive Values” at 3 p.m. in 1080 Harold B. Lee Library. Dixon received a master’s degree in communications from BYU.
Doug McKinlay, associate professor of advertising and marketing at BYU, will hold a workshop on CLIO Award-winning TV commercials at 7 p.m. in 1080 Lee Library.
On Thursday, Feb. 26, two lectures are scheduled for journalism day.
Kevin Stoker, an assistant professor of communications at BYU, will give the annual Raymond E. and Ida Lee Beckham Lecture titled “A Conflict of Loyalties: A Southern Editor’s Struggle to Build a New South Without Changing the Old One” at 11 a.m. in 1080 Lee Library.
Lisa Bearnson, founder of Creating Keepsakes Magazine, will speak on “Entrepreneurship: A Way to Combine Career and Family” at 2 p.m in the Varsity Theater in the Wilkinson Student Center. Bearnson is also a BYU alumna.
Friday, communications professionals will be available for student mentoring sessions from 11 a.m. to 3 p.m. Students must first signup outside E-509 in the Harris Fine Arts Center.
All events are free and open to the public. For a complete list of events and details, visit the department Web site at http://cfac.byu.edu/com , or call (801) 422-2997.
Writer: Thomas Grover