Jensen Diederich spent the last four years creating uplifting experiences for others. As a member of the highly selective BYU Vocal Point and award-winning BYU AdLab, he said it would have been easy to become self-absorbed, but he and his fellow students were committed to “selfless artistry.”
“If we start thinking too much about ourselves, we're not getting the message across,” said Diederich. “I wake up every day and think ‘who needs me today’ rather than ‘what can I do for myself.’”
This selfless attitude was integral to Diederich’s experiences in the advertising program.
“The AdLab is one of the highest ranked advertising programs in the nation,” said Diederich. “We want to make content that uplifts and empowers, and the world sees that.”
After graduation, Diederich plans to continue “giving bountifully and giving cheerfully” for the benefit of others.
