How effective are in-store free samples when it comes to attracting purchases and loyalty? Do they just provide customers with a free lunch? New BYU research discovers the answer is a definitive yes.
Ever tried to sell something you’ve owned for a while on Craigslist and found that no one is willing to pony up what you’re asking? It's because you're asking too much.
There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal and eat it. But as savvy as marketers are, they may be missing an ingredient in their work.
BYU professor Jeff Dotson launched a study with Google and Drexel University to see if comapnies can use search volume to assess brand health in real time.
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