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Intellect

Global marketplace topic of David M. Kennedy Center lecture June 13

Brigham Young University’s David M. Kennedy Center for International Studies will host a Global Awareness Lecture featuring Christopher Liechty, president and creative director of Meyer & Liechty, Inc., on Wednesday, June 13, at noon in 238 Herald R. Clark Building.

Admission to the lecture is free, and the public is welcome to attend. The topic will be “Actions Speak Louder than Words: Creating Experiences in a Global Marketplace.”

Liechty’s expertise lies in helping companies create good customer experiences that turn into long-term, profitable relationships. He is also a branding expert.

He has founded several organizations, including Dialect Brand Translation and the AIGA Center for Cross-Cultural Design. His clients include Time Warner, Berlitz, Symantec, the World Trade Centers Association and the United Nations.

This lecture will be archived online. For more information on David M. Kennedy Center events, see the calendar online at kennedy.byu.edu.

Writer: Aaron Searle

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