Skip to main content
Intellect

BYU public relations students place second at national case study competition

Public relations students from the Department of Communications at Brigham Young University finished second in the Arthur W. Page Society Case Study Competition in the communications/journalism schools category.

Students Allison Fors, Brandie Gonzalez, Elizabeth Hawkins and Brittney McLaws, along with faculty adviser Brad Rawlins contributed to the BYU case study titled, "Boeing Co.: Government Contracts and Conflicts of Interest." The case shows the tension in business between successful competition and ethical integrity.

"Taking second place in the case study competition is a great honor, but it is also just one highlight of the experience," said McLaws, who worked on the case. "Getting to the heart of public relations issues at Boeing was an eye-opening and highly valuable educational experience. I hope to use insights and knowledge from what we learned and discovered in the case study in my future career."

BYU finished behind the University of Missouri School of Journalism, which focused its study on Fortune 500 Company Procter & Gamble. Michigan State University rounded out the third spot with its study of the Korea Food and Drug Administration.

The winner was selected from among 42 entries, nearly evenly divided between business schools (22 entries) and communications/journalism schools (20 entries). The total submissions represent a 13 percent increase over last year's competition and included entries from Australia, Canada, Singapore and Turkey, as well as the United States.

Judges for the 2005 competition included high-end management representatives from companies such as Bank of America, Nextel, The Bank of New York, The Brunswick Group, GMAC, Fleishman-Hillard, and co-sponsor Institute of Public Relations.

For more information go to: awpagesociety.com/newsroom/2005cases.asp.

Related Articles

data-content-type="article"

Wildflowers not wildfires: How BYU and Provo City are helping to restore Rock Canyon Trailhead

July 10, 2025
At Rock Canyon Trailhead in Provo, Utah, BYU researchers are fighting fires with flowers. By replacing a problematic weed called cheatgrass with wildflowers, students and faculty are working to protect and restore one of Provo’s most popular hiking spots.
overrideBackgroundColorOrImage= overrideTextColor= promoTextAlignment= overrideCardHideSection=false overrideCardHideByline=false overrideCardHideDescription=false overridebuttonBgColor= overrideButtonText= promoTextAlignment=
data-content-type="article"

Wildfires in residential areas are on the rise; why hydrants and the water system behind them were never meant to stop those fires

July 01, 2025
BYU professor Rob Sowby teaches and studies environmental engineering, urban water infrastructure and sustainability. He has particular expertise in the planning, design, construction and operation of public water systems. That expertise has been increasingly important (and regularly sought out) in the wake of apocalyptic wildfires that have taxed those public water systems.
overrideBackgroundColorOrImage= overrideTextColor= promoTextAlignment= overrideCardHideSection=false overrideCardHideByline=false overrideCardHideDescription=false overridebuttonBgColor= overrideButtonText= promoTextAlignment=
data-content-type="article"

Meet the BYU math student helping make wildfire predictions faster and smarter

June 25, 2025
Using machine learning and math, a BYU student improved a key tool firefighters rely on during wildfire season
overrideBackgroundColorOrImage= overrideTextColor= promoTextAlignment= overrideCardHideSection=false overrideCardHideByline=false overrideCardHideDescription=false overridebuttonBgColor= overrideButtonText= promoTextAlignment=
overrideBackgroundColorOrImage= overrideTextColor= promoTextAlignment= overrideCardHideSection=false overrideCardHideByline=false overrideCardHideDescription=false overridebuttonBgColor= overrideButtonText=