Using brain data, eye-tracking data and field-study data, a group of BYU researchers have confirmed something about our interaction with security warnings on computers and phones: the more we see them, the more we tune them out.
Management professor Curtis LeBaron is an expert in analyzing video recordings of human behavior, specifically using those skills to help organizations pinpoint the onset of problems or successes.
How effective are in-store free samples when it comes to attracting purchases and loyalty? Do they just provide customers with a free lunch? New BYU research discovers the answer is a definitive yes.
Ever tried to sell something you’ve owned for a while on Craigslist and found that no one is willing to pony up what you’re asking? It's because you're asking too much.
BYU professor Jeff Dotson launched a study with Google and Drexel University to see if comapnies can use search volume to assess brand health in real time.
Research from BYU, Harvard and the Federal Reserve shows tuition costs increases connect back to increases in student loan availability.
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