Stories from marketing:

Cat in computer

There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal and eat it. But as savvy as marketers are, they may be missing an ingredient in their work.

BYU professor Jeff Dotson launched a study with Google and Drexel University to see if comapnies can use search volume to assess brand health in real time.

Eating Pretzel

Researchers at Brigham Young University and Colorado State University have found that the noise your food makes while you’re eating can have a significant effect on how much food you eat.

A new BYU study finds that consumers experiencing a heightened sense of balance are more likely to weigh the options and go with a product that falls in the middle of the high-end, low-end scale.