Stories from management:
There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal and eat it. But as savvy as marketers are, they may be missing an ingredient in their work.
Wherever your organization falls on the spectrum of telecommuting and virtual teams, new BYU business research reveals something about leadership and telecommuting that everyone should take into consideration.
New research from BYU and Utah State University finds that simply asking customers to share positives about their experience results in repeat business and more money spent.
New research from Brigham Young Univesrity's Marriott School of Management finds when leaders self-regulate their narcissism with humility, employees are more engaged, perform better and perceive their boss to be more effective.
A new Brigham Young University business study finds that bosses who try to motivate their employees with violent rhetoric—think of Steve Jobs declaring “thermonuclear war” on Samsung—end up motivating rival employees to play dirty.
A study co-authored by a BYU business professor found that powerful people are less likely to see constraints in pursuing their goals. Meanwhile, their low-power counterparts are more aware of the risks around them.