Stories from advertising:
There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal and eat it. But as savvy as marketers are, they may be missing an ingredient in their work.
The period between Christmas and New Year's typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA).
BYU students created an ad that earned them a prestigious national award at the world's largest advertising competition. Watch it here.
The BYU Ad Lab has become the first student-run ad agency to win a professional award from The One Show, one of the advertising industry’s top honors.
The BYU Ad Lab has combined ferocious critters with Doritos-eating folks to win a Student Gold ADDY Award, one of the top advertising prizes awarded in the country for student work. Watch their commercial here.