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For the second consecutive year, students from BYU’s AdLab have won best in show at the country's largest advertising competition.

Camron Talbot tells volunteer players where to go and what pokemon to catch

As hospitals around the country ban Pokémon GO to preserve safety and security, a group of BYU advertising students have developed a solution that allows sick kids to play the game without impeding hospital functionality.

The BYU Ad Lab has become the first student-run ad agency to win a professional award from The One Show, one of the advertising industry’s top honors.